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Dan Welch

Design Systems Architect

17+ years building scalable front-end platforms, design systems, and developer experiences.

01About

A bit about me

I'm a Design Systems Architect with 17+ years as a front-of-the-front-end engineer, most at home in the space where design and engineering meet. I build the component libraries, design tokens, and tooling that help product teams ship interfaces that are consistent, fast, and accessible by default. Lately, that includes systems clean enough for AI agents to build with too.

Beyond components, I own the full delivery path: headless CMS integrations, end-to-end testing, and CI/CD with GitHub Actions. I stay framework-agnostic and reach for the right tool for the job, whether that's Next.js, Astro, or plain HTML and CSS, and I care a lot about the Figma-to-code handoff being a smooth one.

02Experience

From sites to systems

From hand-coding university landing pages to architecting the design systems that ship across dozens of products. The throughline is always the same: make the next thing easier to build right.

  1. 2026+

    Founder & Principal Engineer

    Polaris Digital

    Created a web design and development agency helping small businesses in Central Maine. Oversee projects from discovery through design and final build.

  2. 2021 - 2026

    Senior Software Engineer | Design Systems Architect

    Bankrate | a Red Ventures company

    Shipped two successive design systems that became the foundation for product delivery across Bankrate, moving teams off a legacy CSS framework onto a consistent, maintainable platform with zero production incidents.

  3. 2025

    Engineering Manager | Interim

    Bankrate | a Red Ventures company

    Stepped into a management role for 6 months, improving team velocity and co-leading an AI hackathon whose results directly shaped the team's migration strategy.

  4. 2016 - 2021

    Senior Front-End Developer

    Launch That

    Built the design system that unified front-end development across every Launch That property. Trained directly with Brad Frost on Atomic Design methodology, the systems-thinking approach I've carried forward ever since.

  5. 2014 - 2016

    Lead Front-End / Senior Web Developer

    Studio Birdsall

    Led front-end across 10+ client projects: Magento and Shopify e-commerce and custom WordPress builds.

  6. 2008 - 2014

    Senior Web Developer

    Full Sail University

    Led front-end for the university's marketing sites, blog, and its first online store and online school.

03Work

Selected work

A cross-section of sites I've built, either solo or as part of larger team, from freelance work to enterprise platforms. Click through, they still work.

04Testimonials

Kind words from people I've worked with

From the talented engineers, designers, and managers I've had the pleasure of working alongside.

Ricky CarltonRicky CarltonSenior Director of Creative @ Bankrate
Dan is the best front-end engineer I know... What makes Dan exceptional is how completely he bridges both sides of the design-engineering equation. He brings a designer's eye and genuine attention to detail, paired with the structural rigor and systems thinking of a strong engineer...
01 / 05
Testimonial 1 of 5: Ricky Carlton
05Contact

Let's build something

I'm currently exploring full-time design systems architect and senior front-end roles, remote preferred but open to relocation for the right opportunity. Also available for freelance and contract work.

Let's Connect